If you like Wagammas, you'll like East Street. It's budget food, that's hot and tasty with service that actually smiles. East Street is actually Tampopo, re-branded for a London audience. If you didn't know already, Tampopo is a small chain across the UK in various shopping centres serving up a similar Asian cuisine. It has been described as a "Jack of all trades, master of none" but I have a higher opinion of it than others.
Don't stop reading now. This place is certainly worth a visit. They have a interesting menu with a selection of dishes for Malaysia, Philippines, Thailand and more. Granted, they do taste very much like each other, but are served up generously and for a snip of the price of other places. They don't hold back on the veg and everything comes out freshly cooked. I ate Nasa Goreng which was nothing like the authentic dishes they serve up at Rasa Sayang, but still enjoyable. There was a lack of a whole fried egg on top and they didn't serve Satay on the side.
I had a side of Korean beef which was accompanied by Kimchee. Again, really generous portions of beef, seasoned and cooked beautifully but the Kimchee was a little off. It just didn't taste quite right, still tasty, just not particularly authentic.
I work on Rathbone Street in Soho. The advantage and disadvantage of this is the array of tasty food options at my fingertips as I roll out of the office. I ate at East Street twice the week I discovered it. It's good. Considering this place is in the heart of Oxford Street's shopping area, it's perfectly priced and you can pretty much ensure you'll always get a seat.
It's also good to note that these guys also have a selection of Asian sauces and products for you to buy. They're marked slightly higher than you can get in Chinatown but they really add to the authentic feel (think; I'm eating in a market). The whole place is decorated with large neon signs which everyone seems to like, even if they aren't always spelt correctly.
I can't help but like this place and everyone who come here, foodie or not, seems to agree with me. It's a gem and a welcome addition to the Wahaca, Pho and Moolis genre in Soho.
East Street | 3 - 5 Rathbone Place London W1T 1HJ
020 7323 0860