East Street, Rathbone Place

I drank out a bucket. It had rum and real sugar coke in it and I shared it with my friend through a straw. It felt so wrong, yet so right! Welcome to East Street. No not the market, the Pan-Asian (cringe) eatery in Soho.

If you like Wagammas, you'll like East Street. It's budget food, that's hot and tasty with service that actually smiles. East Street is actually Tampopo, re-branded for a London audience.  If you didn't know already, Tampopo is a small chain across the UK in various shopping centres serving up a similar Asian cuisine. It has been described as a "Jack of all trades, master of none" but I have a higher opinion of it than others.

Don't stop reading now. This place is certainly worth a visit. They have a interesting menu with a selection of dishes for Malaysia, Philippines, Thailand and more. Granted, they do taste very much like each other, but are served up generously and for a snip of the price of other places. They don't hold back on the veg and everything comes out freshly cooked. I ate Nasa Goreng which was nothing like the authentic dishes they serve up at Rasa Sayang, but still enjoyable. There was a lack of a whole fried egg on top and they didn't serve Satay on the side.

I had a side of Korean beef which was accompanied by Kimchee. Again, really generous portions of beef, seasoned and cooked beautifully but the Kimchee was a little off. It just didn't taste quite right, still tasty, just not particularly authentic.

I work on Rathbone Street in Soho. The advantage and disadvantage of this is the array of tasty food options at my fingertips as I roll out of the office. I ate at East Street twice the week I discovered it. It's good. Considering this place is in the heart of Oxford Street's shopping area, it's perfectly priced and you can pretty much ensure you'll always get a seat.

It's also good to note that these guys also have a selection of Asian sauces and products for you to buy. They're marked slightly higher than you can get in Chinatown but they really add to the authentic feel (think; I'm eating in a market). The whole place is decorated with large neon signs which everyone seems to like, even if they aren't always spelt correctly.

I can't help but like this place and everyone who come here, foodie or not, seems to agree with me. It's a gem and a welcome addition to the Wahaca, Pho and Moolis genre in Soho.

East Street | 3 - 5 Rathbone Place London W1T 1HJ
020 7323 0860

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